Every launch
reverse-engineered

Real founders, real numbers, the exact channels, posts and scripts they used to get their first customers. A new playbook every week.

Latest Playbooks

Jul 5, 2026

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4 min read

How Nicholas went from 0 to $1K MRR in 8 days

Hit $1K MRR in 8 days and $16.5K MRR in 5 months by figuring out one specific paywall move that most founders get wrong from day one.

Jun 27, 2026

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6 min read

How Sebastian grew to $50k / month?

Or how to grow a mobile app with organic traffic.

Jun 11, 2026

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3 min read

How Bank K. grew e-commerce SaaS to $10k MRR in 3 months

The segmented launch sequence that converted a small list into $10k MRR.

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